Who Updates Your Web Site?

We believe that the client should be able to update their websites themselves. Our Freedom product allows you and your staff to make easy updates yourselves.

SEO Marketing

Search engine optimization or SEO is different than search engine marketing SEM. SEO is the technical process of improving search engine ranking and traffic to a website from organic or non-paid search results. SEM deals with actually buying ads to rank higher. The philosophy behind the need to rank higher has to do with the fact that the higher a site appears in the search results listings, the more visitors it will get.

The strategies to enhance search engine ranking have to do with editing site content, HTML and the associated coding to both increase relevance to specific keywords and to remove barriers to the indexing activities of search engines.

We will work with you to create keyword rich content. A 5% keyword density for page content is a good place to start. We work meticulously to build sites with keyword rich text, relevant meta and title tags and offering suggestions on what kinds of pages to include on your site. Having relevant and heavily trafficked websites like Toledo.com pointing to your site as an inbound link also can help significantly boost your ranking.