Online Gift Card Solutions
As consumers have grown more comfortable with online purchases, Gift Cards have quickly become the gift of choice. With online selling capabilities, you make life easier for your customers, while you free up valuable administrative staff time. We offer a web-site addition that will allow you to take sales to the next level. Our turn-key solution is easy to use and can be up and running in less then 5 days. Sales of Holiday Gift Cards are expected to surge 25% to a record $35 Billion in 2007. Are you prepared to meet the demand? Almost any business can benefit from selling Gift Cards online! Restaurants, Spas, Area Attractions, Boutique Gift Shops, Arts Organizations and many more!
Client Spotlight - Tony Packos & Levis Commons
We created Tony Packo's online gift card system in 2007. Each time a in-store customer gets a receipt the cashier includes an small business card promoting the sale of gift cards online. These make perfect gifts and are easy to send. Tony Packo's has enjoyed a sharp increase in sales from this method of promotion.
In early 2007 we created a 2 part system for Levis Commons Shopping Mall. They wanted to sell Gift Cards online for the upcoming 2007-2008 holiday season and had problems in the past with other systems. We installed a system in less then 3 business days that had them selling online by the weekend.
Features Include:
- Very easy to use
- Very affordable
- 100% secure ordering for you clients
- Email notification each time an order is placed
- Order Confirmation via e-mail notification
- Ability to view sales reports
- Fully hosted on our servers
- Allows for you to run the credit card on your existing credit card key system
- Allows for optional credit card clearing directly to your existing bank account
Cost: $150 per month (+ one time $150 start up fee)
This fee includes:
- Installation
- Adding your products to the system
- Order Form creation (to add to your website)
- Unlimited sales
- Listing & Link on Toledo.com Marketplace Section
Online Gift Card FAQ
How do I get my Gift Card orders?
Each time an order is placed you will receive an email with a link to your “back-office”. You will have a username and password that allows access to the customer order and credit card info. This is a secure connection, so your client’s credit cards will always be safe. You will be able to login and view an invoice for each order and print it. This will contain the credit card info, the billing contact info and the shipping contact info.
How do I run the Credit Card orders?
Most clients with 10 orders a day or less just print the order and use their existing credit card key punch system and run the order manually. For people that want to automate the system we can install Authorize.net, which approves the transaction in real time and transfers the money to a bank account automatically. Authorize.net costs less than $30 per month, has a one-time set-up of $99 and a per transaction charge of .20 to .30 cents in most cases. The paper work for this takes approx. 5 business days to clear to make this process functional.
How do I maximize sales of my Gift Cards?
We suggest that you consider the following sales boosting tactics:
- Clearly note Online Gift Card capabilities on your site’s homepage.
- If you have an email newsletter, send a special announcement regarding Gift Cards (if you don’t have a email newsletter we need to talk – call us).
- Prepare for “Black Monday” – the first day after Thanksgiving when holiday sales start.
- Make sure you advertise that you will hand write a Gift Card for your clients. Most of these sales are gifts and adding a card will increase your sales.
- Never charge a fee to mail the Gift Card – this should be a service you include.
- Offer classy mailers for your Gift Certificate Card (link to services here)
E-Mail Newsletters are great for reminding your customers about Holidays and special occasions.
- New Year’ Day
- Super Bowl
- Valentine’s Day
- St. Patrick’s Day
- April Fool’s Day
- Tax Day
- Mother’s Day
- Father’s Day
- Memorial Day
- First day of Summer
- Independence Day
- Hot Days of August
- Back to School
- Graduation Season
- Labor Day
- Halloween
- Thanksgiving
- Christmas/Hanukkah/Kwanzaa
Read what Forbes has to say about the future of the Gift Card Market.