Start slow and start with a limit on your buying. Say $10 a day until you establish what it will take to be in the top 3 positions. Starting to fast is a bad idea.

Start with many combinations of your keywords. You will need to average down your expensive words with less expensive buys. for instance you may be paying $3 a click for “cd duplication” and be getting good clicks. But you need to also buy cheaper 3 and 4 word combos like “fast cd duplication”, “overnight cd replication”, “speedy cd duplication”. On average you will see that 3 and 4 word combos cost less—> much less.. So I bulk up on the lower cost word combinations (and mis-spellings) that still get clicks. You just need a lot of them to average down your click costs.

Be sure to track your results via a tracking URL. We suggest that you don’t use the system built into google. Try one of the 3rd party tools that we have been using for years to track actual purchases from each click. You MUST track the keword click to a end result – we call it a conversion. A conversion can be a purchase, a form being filled out or a database search etc.

Use a few different “sell” messages. A sell message is a the actual ad that people see in google search results. You will find that some convert to sales better then others. Be sure to freshen them up and keep working them until you get a good conversion rate.

Remember that it is not the highest bid that gets the highest position. From my experience it is the ads that get the most clicks that get the top positions – in Google terms – the ones with the best AdRanking. You want to get to the top by showing Google that your ads will convert— yours get more clicks then the next guys.