Search Marketing

What is a organic listing in Google?
How long does it take to get listed?
What is a good starting budget?

Toledo.com hosts and manages over 400 domain names in many industries and verticals. Our team's experience in Search Marketing and Search Engine Optimization has grown vastly in the last 5 years. We have learned key concepts about how to turn search into sales and revenues for our clients web sites. Here are a few big concepts we can share with you here.


  • Search plays a role in roughly half of all online purchases.
  • The majority of pre-purchase search activity (searches and clicks) involves generic terms, not the merchants’ brands.
  • Generic terms represent an opportunity to attract and engage in-market searchers throughout the buying cycle.
  • Most buyers complete their relevant search activity well in advance of their purchase.
  • 70% to 80% of overall web site traffic comes from searches.
  • To increase search traffic you need to increase content on your web site.
  • Only 50% of your web site’s entrance traffic should come to the front page.
  • To increase sales revenues you need to be listed on the top 5 search results, period.


There is a major movement of ad dollars moving from offline traditional ad sources to online search and media sources. That means good-bye to newspapers and radio and hello to Google and geo and industry targeted portals.

SwankMartini.com was a start up company we founded in 2003 to learn deeper SEO (search Engine Optimization) and Ecommerce Strategies and be able to share this with our clients. Currently SwankMartini.com ranks 1st or 2nd for organic (free) listings for the search term
“martini glasses” on Google.

We offer a turn-key packages to get your company's web site listed organicly or in the sponsored sections of Google, Yahoo and MSN Search Engines.
Hire us to get your company online with Google.